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Luna helps businesses find their strength. She is a liberator.

Her Many Hats

That Crypto Hustle Founder / Author / E-commerce Guru / Skillshare Teacher / International Speaker / Crypto Enthusiast

first moment of enlightenment

My 'aha' moment was finally realizing the power of outsourcing & hiring a team to help me. I realized that trying to do it all by myself was not helping me grow my business. My strength is helping my Digital Marketing clients solve strategic challenges & fix their sales funnel. By bringing in a team, I was able to focus on the growth aspect of my business. I was always waiting for the perfect moment to hire a team in the past & never felt ready to do so. Once, I decided to take the plunge my business grew 200%+.

Thank you Anne Scott for creating Girl Gone International and bringing Luna and I (and 200,000+ women expats) together.
xo Ella

books that transformed her life!

The Art of Not Giving a Fuck and Ask and It is Given.

About Her

one of the hardest moments of her life?

I have fallen a thousand times and had many lows. However, through persistence and optimism, I got through it. It might sound counter-productive but letting go was the hardest lesson of them all for me. I have always had a fighting mentality. However, I realized that when you are dealing with obstacles, you must apply the opposite approach & give space to your mind to find a solution. It's made all the difference.

What used to terrify her?

Not having any clients. I stopped being tied to money and I started feeling the abundance.


Multi-tasking & negotiating: My corporate training in NYC taught me efficiency. Let's just say I am a task ninja, ha.

Grateful to her top BFFs

Introducing me to Crypto, opening my eyes to the possibilities


Give space to your mind to find a solution.

F*ck this shit moment

At one point, I was pumping 1 Youtube video a week + 1 iTunes Podcast a week for an entire year and a half. I reached a point of complete burnout. I decided to take a step back and re-evaluate my core mission. Let's just say that other opportunities appeared as a way of me letting go.

About her Business

About her business (5 words or less)

I help business generate more leads through sales funnel.

Mastermind topic

Sales Funnel & understanding customer journeys - really the foundation of any marketing endeavors

biggest leap of faith taken in her business?

Just doing it and stop overthink it.

most thrilling "high"? most challenging "low"?

The best high is when you finally reached a point when opportunities & clients come to you without having to lift a finger. It's priceless. 

The most challenging low is not knowing when you will get your next paycheck/client.

false advice being taught in her industry?

False notion that social media "fame" = clients. You can start getting clients without being a social media whore.

What does She need to do less of in Her business?

I need to stop being such a control freak and wanting to get it all done yesterday.

How did she overcome her fear of selling?

Confidence. Realizing that the skill set I was bringing to the table was unique from everyone else out there.

hardest part about being a trailblazer?

You must have complete faith in what you do. The doubts will always surface but you need to let them go.

What's next for her?

I am working day & night on launching a Crypto community / e-commerce store. It's such a fun project.

Connect with her

Instagram   Instagram   Facebook

With infinite grace,

xo, Ella

ellany writer fountain penInspiring Stories of Surrender,
Reclamation and Freedom

Practical tools on how to navigate identity crises, creativity and lifestyle freedom through joy, grit and grace.


Author • Ellany Lea is a success coach, master freedompreneur, and modern mystic. She writes about collecting the 4 types of knowing as a pathway to total freedom.